Esports Betting Market Size, Growth Analysis 2035 MRFR

Key players include established online gambling operators, specialized esports betting platforms, and rising startups that are bringing new and advanced esports betting solutions to the market. The proliferation of connected devices, the growing digital infrastructure, and the significant change in the regulatory environment of the worldwide gambling industry are some of the factors driving demand for sports betting. The COVID-19 epidemic has had a significant impact on the global sports industry since it has restricted sports worldwide. Nonetheless, an increase in eSports and other related betting activities during the epidemic contributed to the rise in popularity of online sports betting. Additionally, the widespread availability and accessibility of sports betting due to rising smartphone usage has propelled the global business. Market CAGR for Esports Betting is being driven by the rising number of sporting events.

Gaming cafes and esports training centers have emerged as hubs for professional development. Brand sponsorships and corporate investments have strengthened the commercial appeal of esports, while increasing prize pools in tournaments have incentivized professional players. Esports leagues and collaborations with traditional sports organizations have bolstered industry recognition and mainstream integration. PC-based esports are propelled by the advanced capabilities of personal computers, which offer superior graphics, processing power, and customization options to enhance the gaming experience. The popularity of various game titles, combined with high-speed internet and powerful hardware, supports competitive gameplay and live streaming, drawing both professional players and large audiences.

eSports and Traditional Sports Betting Market Dynamics

• If you’re new to this space, our esports betting guide offers a closer look at how it all works.
• Approximately 70% of mobile eSports betting activities are linked to games like MOBA and FPS, whereas strategy-based games make up 15% and sports-simulation titles account for around 10%.
• China E-Sports Betting market accounted for the largest revenue share in APAC in 2024, attributed to the world’s biggest gaming community, rapid urbanization, and strong domestic platforms.
• North America and Europe are major markets for eSports betting, driven by a large population of gamers, a mature gambling industry, and a strong eSports culture.
• Due to their strong global presence and well-known brand, which have also strengthened consumer confidence and loyalty, product adoption has increased.
• At esports bookmakers that offer more diverse games, there have been even more added this year.

As esports gains legitimacy as both a mainstream entertainment option and a professional career path, the industry continues to expand. The agreement marks a significant milestone in NODWIN’s efforts to expand its influence and promote esports industry trends worldwide, which, in turn, is expected to boost esports revenue. The US is leading the way in this growth, with major investments in esports infrastructure and technology. Specifically, the advent of 5G networks is revolutionizing how esports events are carried out and consumed. With more than 90% of the U.S. population now covered under 5G low-band and mid-band networks, players and spectators can now experience low-latency gaming and high-definition live-streamed events. This technological growth is propelling esports to new levels, with US telecommunication providers ongoing to invest in the rollout of the 5G to enable higher speeds and greater reliability of connection for the industry.

Unlike traditional sports, some esports organizations and events lack proper oversight. This opens the door to unethical practices that can damage the integrity of competitions and betting markets alike. Watching a live match and placing bets at the same time creates a more immersive experience.

eSports and Traditional Sports Betting Market Regional Outlook

Additionally, exclusive game releases and partnerships with major gaming events and leagues are boosting the popularity and growth of console-based esports. In 2024, the advertising and sponsorships segment led the market, holding 43.6% of the market share. Advertising and sponsorships represent a major portion of the esports market statistics, offering substantial financial backing and enhanced visibility for both events and players.

The sports betting market in Europe is continually evolving, bolstered by established regulations in several countries and increasing digital engagement. Online platforms dominate the market, with mobile apps and live betting features becoming widely popular. Regulatory updates, such as advertising restrictions and responsible gambling initiatives, are influencing operator strategies across the region.

Despite its constraints, the esports betting market presents several lucrative opportunities. The most prominent ballybet login opportunity lies in the untapped potential of emerging markets, especially in Asia, Africa, and Latin America. As esports continues to gain popularity in these regions, the demand for esports betting platforms is expected to rise significantly. The popularity of mobile gaming is also a significant opportunity for operators to expand their customer base. In particular, esports betting platforms that focus on offering mobile-optimized betting experiences are likely to see the most significant growth.

By introducing more immersive, interactive, and user-friendly encounters, technological innovations catalyze the growth of the markets. With tournaments broadcasted on popular platforms such as Twitch and YouTube, and an ever-growing fan engagement, the demand for betting on esports has grown. This surge in interest has created a new market for sports betting operators to tap into, offering betting opportunities on a wide array of events, from small-scale competitions to large international tournaments. The younger demographic, who are more tech-savvy and inclined to engage in digital entertainment, further drives the demand for esports betting.

The market appears to be moderately concentrated, with the leading companies employing product innovation and mergers & acquisitions as a strategy. This is due to the fact that market in China is currently the most popular gaming market in the globe, and is one of the most profitable. Furthermore, technical improvements, escalating market demographics, and an upsurge in video game-related merchandise have all paid to the video game industry’s new opportunity. Some of these additions are down to the game’s only just getting a bigger esports scene or new release, like Valorant or Halo.

With more users playing and watching games, demand for betting options naturally followed. Today’s sports betting software supports features like live odds, mobile compatibility, and player stats that make the experience smoother for both operators and users. While it shares similarities with traditional sports betting, esports betting differs in key ways. With the rise of online sports betting, both esports and traditional sports wagering have evolved through digital platforms, making them more accessible and dynamic. Games are constantly updated, and outcomes can be influenced by patches, character picks, or map selections.

The esports betting market is on the verge of further growth due to the increasing adoption of smartphones, the increasing penetration of the internet, and changes in consumer entertainment preferences. The market will be more competitive and innovative due to the development of better services by industry participants, which means new opportunities will be created both for consumers and operators. The rising adoption of digital and mobile platforms is significantly facilitating easier access to esports betting for consumers. The proliferation of smartphones, tablets, and internet connectivity has made it more convenient for users to engage in esports betting from virtually anywhere. Mobile betting apps and online platforms offer user-friendly interfaces, real-time updates, and a wide range of betting options, allowing consumers to place bets quickly and efficiently. This increased accessibility is attracting a broader audience to esports betting, as it eliminates the need for physical sportsbooks and enables bettors to participate in the market with greater ease.

Betting on esports is a growing trend, engaging new demographics and increasing viewer participation across various age groups. Tight government regulations pertaining to the global gambling industry across several nations are expected to impede the expansion of the esports betting business. One of the main issues with esports is whether or not it is legitimate as a sport and if it belongs in the same category as regular athletic events. It is anticipated that esports betting would assist in resolving legitimacy concerns. Many people have doubts about the competitions’ validity and the way esports are run. There have been instances of cheating, exploitation, mistreatment, and misbehavior by players in the past, as evidenced by the Global Offensive competitive community controversies involving Counter-Strike.

The rise of fantasy sports platforms has also contributed to the mainstream acceptance of skill-based betting, which is expected to expand further in the coming years. With the gaming industry’s continued evolution, the emergence of virtual esports leagues and tournaments could also open up new avenues for betting, creating more market segments. The global esports and traditional sports betting market is expected to exhibit a CAGR of 6.1% by 2035.

The rise of live streaming platforms has increased the visibility of eSports events, attracting a larger audience and, consequently, more bettors. This trend has been complemented by the growing acceptance of eSports as a legitimate form of entertainment and competition. Simultaneously, traditional sports betting has benefited from the liberalization of regulations in various regions, allowing more jurisdictions to legalize and regulate sports betting activities. The convergence of these two sectors has led to the development of integrated platforms that offer a wide range of betting options, catering to diverse consumer preferences.